How We Work
Understand
Business, audience, goals, context, digital presence.
Analyze
Relevant website and digital signals.
Identify
Problems, weaknesses, opportunities, and potential friction.
Prioritize
Separate based on context and potential impact.
- Important
- Useful
- Optional
Improve
Recommendations and, where appropriate, implementation support.
The goal isn't to find the most problems. It's to find the problems and opportunities worth acting on.